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English Translation for Website

Niêu House is an authentic Vietnamese clay pot restaurant offering a wide range of rustic, home-style dishes. We provide a "home-cooked" dining experience that is not only delicious and healthy but also highly convenient—whether for a quick professional lunch, a warm family gathering, or for those too busy to cook at home. Moreover, Niêu House is the perfect venue for hosting distinguished guests, travelers, and especially international visitors

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Franchise with NIÊU HOUSE

100 

Niêu House features a diverse menu with over                  dishes representing the flavors of Northern, Central, and Southern Vietnam. Guests can indulge in signature "must-try" specialties such as scorched rice with scallion oil, countryside beef salad, crispy spring rolls, boiled pork with salted eggplant, and sturgeon hotpot. We also offer curated set meals like the "Northern Odyssey," "The Six Provinces' Alluvium," "Saigon Sunset," and "A Glimpse of Central Vietnam." Everything is served in a serene space as gentle as countryside sunlight, delivered with the utmost dedication and professionalism from our culinary and service teams

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Support items for franchise partners

NIÊU HOUSE 

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1. Strategic support & initial setup

Consulting on business models and restaurant positioning suitable for the local market.
 

Consulting on investment scale, operating capacity, and return on investment plan.

Assisting with site selection, assessing customer traffic, and evaluating area potential.
 

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2. Brand Transfer & Operating Standards

The right to use the Niêu House brand according to the standard brand identity system.
 

Guidelines for implementing a standardized supply chain model.

Standard Operating Procedures (SOPs) for all restaurant operations
 

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3. Training & team development

Training for restaurant managers, head chefs, and key personnel.

Training on service procedures, customer experience, and brand culture.

Pre-opening training and practical operational training.

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4. Menu & Kitchen Support

Transfer of Niêu House's standard recipes and processing procedures.

Assistance with setting up the kitchen, equipment, and optimal layout.

Control food quality and update the menu regularly.

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5. Supply Chain & Ingredients

Connecting with a network of certified raw material suppliers.

Ensuring consistency in quality, taste, and food safety.

Assisting in price negotiations and optimizing raw material costs.

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6. Marketing & Grand Opening

Support for pre-opening, during-opening, and post-opening marketing plans.

Providing a communication toolkit: images, content, and brand messaging.

Support the launch campaign and initial customer acquisition.

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Regular quality checks and assessments are conducted according to system standards.
Guide to improving performance and customer experience.
Protecting the image and reputation of the Niêu House brand across the entire system.

8. Kiểm soát chất lượng & bảo vệ thương hiệu

8. Quality control & brand protection

* Kiểm tra, đánh giá chất lượng định kỳ theo tiêu chuẩn hệ thống
* Hướng dẫn cải thiện hiệu suất và trải nghiệm khách hàng
* Bảo vệ hình ảnh và uy tín thương hiệu Niêu House trên toàn hệ thống

7. Support for continuous operation

Regular operational consulting and business performance evaluation.
Support in resolving issues that arise during operation.
Update and improve models, products, and processes.

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NIÊU HOUSE 

Revenue streams when franchising

1. Restaurant revenue
2. Revenue from delivery apps
3. Revenue from in-restaurant catering and delivery services.
4. Revenue from retail sales of food and condiments
5. For regional or national exclusive investors: revenue from the initial franchise fee and royalty fee (monthly brand usage fee).

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Franchise investors for Niêu House are individuals or organizations with strong financial capabilities who wish to invest in a standardized traditional Vietnamese restaurant chain model with sustainable expansion potential.

Ready to partner with brands in their long-term development strategy.

A medium- to long-term investment mindset prioritizes stable growth over short-term profits.

There is reserve funding for operations in the initial phase.

The business is structured to be systematic and adheres to brand systems and standards.

Believing in the value of Vietnamese cuisine, we offer cultural dining experiences.

PORTRAIT
INVESTORS

1. Overview Profile

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Initial investment is possible according to the standard model.
Niu House

2. Financial capacity

Respect intellectual property rights and the overall development strategy of the system.

Ready to receive training, technology transfer, and quality control from Niêu House.

We are committed to strictly adhering to standards regarding food quality, service, and brand image.

3. Business mindset and orientation

4. Commitment to the brand

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We have a local network of contacts to support recruitment, communications, and operations.

Capable of directly participating in monitoring operations or building a suitable management team.

5. Operational experience and resources

Experience in the F&B, retail, service, or operations management sectors is an advantage.

6. Spirit of cooperation

Openness to exchange ideas, feedback, and operational improvements.

View franchising as a long-term partnership, not just an investment transaction.

Possessing a learning mindset, a willingness to improve, and a commitment to supporting the brand throughout its development.

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7. Development Objectives

Prioritize building a strong local brand before expanding.

Aiming to expand the chain along a clear and sustainable roadmap.

We wish to own one or more Niêu House restaurants in the same area.

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DOMESTIC FRANCHISE REGISTRATION FORM

Franchise model*
Area where franchising is desired
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